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PROJECT OVERVIEW
Soap Soop is a Berlin-based vegan artisan soap brand whose owner has been inspired by her Korean roots. Until now, it has been selling its products in 4 pop-up stores and local flea markets. The brand counts with a website, and the following step is to add an online shop since the stakeholder wants to increase the sales requests of gift boxes for weddings, company, and other kinds of events. In the future, it is planned to extend the market internationally.
'Soop' may sound like soup. But '숲, Soop' means forest in Korean.
CHALLENGE
Solve the local business need to increase sales and thus profit through E-commerce.
GOALS
Integrate an online shop to improve requests logistics, helping users to consider and therefore purchase products of Soap Soop as a unique gift option.
TEAM PROJECT
3 UX/UI Designers
DURATION
4 days sprint
STAKEHOLDER INTERVIEW
After we brainstormed ideas, we had a stakeholder's interview to know more about the products including production processes and ingredients, the brand's story, how it is expected to be seen in the future, and the actions that are being taken to achieve it.
USER SURVEY
After we had the defined goals, we surveyed 23 persons to figure out more about their behavior in buying similar products such as those offered by Soap Soop. With this, we discovered users don't expect to pay more than 5 euros, which addressed us to another challenge, since the products ingredients are high quality.
USER PERSONA
Once the information was gathered, I was in charge of representing our User Persona. Say hello to Alice!
USER JOURNEY
And I traced Alice's User Journey to illustrate her goals and frustrations:
PROBLEM & HYPOTHESIS STATEMENT
Through an HMW exercise, I have defined our problem with a hypothetical measurable solution:
SITEMAP
We did our Sitemap that shows our Information Architecture by helping us with the card sorting tool.
USER FLOW
We traced Alice's User Flow, completing her tasks inside the website:
MID-FI WIREFRAMES & PROTOTYPE
We combined our backgrounds and brought proposals about what users should feel and see on the website through Lo-Fi sketches. After decisions were taken and I was in charge of displaying and prototyping the ideas in Mid-Fi wireframes to bring them into action:
BRANDING GUIDELINE & MOODBOARD
Since the survey, reflected that 61% of potential users wouldn't pay more than 5 EUR for handmade soaps and Soap Soop market price can't be compromised because of its high-quality ingredients, we proposed a branding redesign helping us with a moodboard that matched with the adjectives we wanted to evoke thus creating our Branding Guideline with our UI Kit.
HI-FI WIREFRAMES & PROTOTYPE
Finally, we crafted our Hi-Fi Wireframes and some elements were included during Mid-Fi Testings, as we mentioned we wanted to reflect a neutral brand not only for the female market and a justified market price.
TESTINGS
During the whole process of creating our wireframes prototypes, we were testing and iterating, and consequently refining them.
While doing this project, I learned:
• Working in teams helped me to bring new ideas, learn to share and trust tasks, and refuse and confirm assumptions
• Consensus is useful, such as defending my point of view for users' sake
• Document everything since resources are always helpful
• Combine backgrounds and skills are good for the product design
• It's always good to train my eye, experimenting with different design styles
The following steps are:
• More test and UI Kit refine
• Create more User Personas with their User Flows to design other pages: About, Press, Newsletter, Subscription...
• Compare the sales results to refute or approve the hypothesis